Peperami | Wuss-ometer
We created an app letting mates scare each other with specially-created ‘screamer videos’. Using their mobile’s accelerometer, we then measured how much they jumped.
The campaign was featured in Campaign and The Drum and was Awarded and Highly Commended at The Drum Awards.
ECD: Guy Bradbury; CD: Pete Mould; Creatives: Max Sizeland & James Halladay