Big Issue | I’m Here
Today, more than ever, people don't notice Big Issue street vendors. So we used the power of London's digital billboards to make them unmissable.
The campaign picked up a Bronze Lion at Cannes for Best Use of Media, won four Creative Circle Awards and 5 Drum Awards. It was featured in Campaign, The Drum, AdAge, Creative Review, Little Black Book, Ads of the World, Best Ads on TV, and Creativepool. It also received Editor's Pick at AdAge and Ad of the Week from The Drum.
ECD: Paulo Areas; CD: Mark Campion; Lipe Faria; Creatives: Max Sizeland & James Halladay